Sell Accounting Software: Q & A

Common questions, uncommon answers. Find Accounting Software is the premiere source for accounting software sales leads. Our service will improve your sales by presenting qualified leads and motivated buyers. We share with you exactly how we do it in the following questions and answers.

General Questions

How do you generate leads?

Lead contacts arrive at FindAccountingSoftware.com because they are actively searching for accounting software. It is important to understand our leads are not generated by cold-calling campaigns. Since all of our leads find us, you can expect highly motivated contacts intent on reviewing your options.

Who picks which leads I am matched with?

You do! We provide you with the information you need to choose which leads are best-suited to your sales approach and software options.

How do you alert me to leads?

A daily lead report is emailed to you each morning. The clear and concise summaries will allow you to select the best sales opportunities for your business.

How do you determine which leads appear on my daily lead report?

Our staff will help you set filters for your daily lead report that will optimize the profitability of your sales efforts. Leads appear on your report based on your level of membership, your location, and your preset filters.

How do you determine which partners are matched with individual leads?

We match lead contacts with the software providers best-suited to meet the project requirements. Proximity to the contact’s business and industry-specific focus are important factors in the matching process.

Some lead generation services make you play games to get good leads. Will I have to deal with that?

No! Your ability to meet the contact’s requirements is the key factor in our matching process. When matching leads, we place no priority on: partner tenure using our service, close ratios, sweetheart deals, or any factor other than the ability of the provider to meet the contact’s needs.

Do you have references?

We hope you’ll become our next reference! But in the interim, feel free to visit our testimonial page where our current partners share some of the benefits of using Find Accounting Software.

What kind of return-on-investment can I expect?

We are confident that you will be satisfied with the increased revenue Find Accounting Software will help you attain. If you visit our testimonial page, you’ll see that our partners have used our service to generate substantial return-on-investment.

What do you consider to be “accounting software?”

Our service is useful to providers selling a variety of operational software applications. We use the term “accounting software” in a broad sense. An incomplete list of applications for which we offer leads might include:

How many leads do you distribute?

We present enough leads to keep you calling year-round on motivated accounting software purchasers. In fact, we literally offer thousands of well-qualified leads annually.

As a developer, can I list my product for free on your website?

Absolutely, we offer free software listings to developers.

Do you provide leads outside of the US? Are leads available in Canada?

We offer a large quantity of leads in both the United States and Canada. Additionally, we provide leads in the Caribbean, as well. On occasion, we will even present large leads for overseas companies searching for software.

Lead Quality and Lead Documentation

What do you consider to be a “qualified” lead?

All leads from Find Accounting Software are well-qualified. A qualified lead includes:

  1. Information on the nature of the business searching for software,
  2. Identification of the required applications, features, and transaction volumes, and
  3. Documentation of key decision-making factors, including budget, contacts, competitive info, and a purchase timeframe.

How does Find Accounting Software “qualify” a lead?

Our lead qualification process ensures that you can skip past the tedious process of gathering basic information. Instead, you’ll be able to focus immediately on meeting requirements and selling your solution.

Each lead contact submits a project request form via our website. After we receive a completed request form, we conduct a 20- to 25-minute telephone interview, so that we understand the project requirements. Our interview specialists ask probing questions to gain insight into key decision making factors.

A qualified lead will include contact information documenting how and when to successfully get in touch with the prospective buyer.

What is included in the lead documentation?

Understanding your client’s needs is what allows your business to succeed. We’ll help you expand on that success with lead summaries that provides a wealth of information.

In every lead summary, we document extensive information on the nature of the business searching for software, the actual software requirements, and key decision-making information. With our leads, you will be in possession of the critical data you require to sell your products and services.

Do you guarantee the accuracy of your leads?

At Find Accounting Software, we guarantee the accuracy of our leads.

While we cannot guarantee that a contact’s requirements will not change as they move along in the purchasing process, we do guarantee the accuracy of the information we collect at the time of the interview.

What size of leads do you typically offer?

Whether your product sells for several hundred or several million dollars, you will find appropriate accounting software sales opportunities through our service.

Partnering with Find Accounting Software

Which FAS membership level is right for me?

The best membership level for your firm depends on two factors: the typical cost of the software solutions you offer and how far you are willing to travel to service a client. Please refer to our membership level table to determine which level is best for you.

Can I receive leads for multiple office locations?

We make it very convenient (and inexpensive) for you to list additional offices. Additional offices receive the same benefits as your initial office at a discounted price.

Finding the Best Sales Opportunities

I only want a certain type of lead? Can you do that?

We can easily refine your account filters to alert you to particular types of leads that will be the most profitable for your business.

How do I find local leads?

If you’d like to focus exclusively on local sales prospects, we can help you do that. Our various membership levels include options which are designed to put you in touch with local contacts only.

Value-Adds, Sales Tools, and Competitive Info

What do you do to help me close business?

First and foremost, we help you close business by providing you the best-qualified accounting software leads available.

We also provide a number of unique tools that will help you close more sales prospects, including interview call recordings, the Accounting Software Buyers Guide, and the SellAccountingSoftware.com partner site.

What is the SellAccountingSoftware.com partner site?

The SellAccountingSoftware.com partner site is an intuitive web-interface that allows you to easily interact with Find Accounting Software. SellAccountingSoftware.com empowers you to easily make account changes, maximizing the value you receive from our service.

How can the “Accounting Software Buyers Guide” help me?

The Accounting Software Buyers Guide is a web-resource presenting valuable information to prospective buyers. The Buyers Guide will help keep your prospects actively engaged in the purchasing process. We expect you’ll enjoy shorter sales cycles, as well as working with more informed buyers.